The management consulting firm’s wordmark logo design redesign wasn’t a dramatic one. Nonetheless it’s a prime exemplory instance of a update that is tasteful with increased attention compensated towards the customized typeface and kerning.

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The management consulting firm’s wordmark logo design redesign wasn’t a dramatic one. Nonetheless it’s a prime exemplory instance of a update that is tasteful with increased attention compensated towards the customized typeface and kerning.

That which we like: The stacked-text design works more effectively when it comes to amount of the organization title, trying out less horizontal room. The bolder customized typeface is much more unforgettable, and lots of regarding the figures have actually quirky features (such as the little notches from the ends of the lowercase “a” and “c”).

That which we Chat visitors don’t: absolutely nothing to criticize right here!

6. Coldwell Banker

After within the footsteps of Century21’s major rebrand a year ago, Coldwell Banker eschewed its old search for a contemporary, overlapped monogram logo design. The rebrand received criticism that is angry social networking, signalling it absolutely was perhaps too dramatic of an alteration.

That which we like: We appreciate your time and effort to modernize the logo design while maintaining the standard deep-blue color.

That which we don’t: The redesign is like it loses the great elements of the logo that is old history and title recognition. While the celebrity expression seems both generic and that is confusing does it suggest? Fortunately, the ongoing business stated the logo design will be “tested within the field” before being finalized on signage as well as other advertising materials in 2020.


The company that is vacation-rental is another brand name that falls in to the “dramatic new appearance” category. The logo design went from a tame wordmark that is green a line-drawn design with tones of blue and splashes of orange and green.

That which we like: It’s hard not to appreciate the punchiness with this redesign. The design and colors associated with new logo says “vacation!” in a much better method. The monogram sticks out by itself due to the multi-colored lines and negative area in the “V.”

That which we don’t: whilst the typeface that is new splashy, the line structure causes it to be harder to see at little sizes. If the monogram is employed by itself (as seen in the company’s social platforms), it does not have sufficient contrast on a background that is dark.

8. Sears

The embattled emporium updated its skinny, sans-serif wordmark logo design (launched this season) with the addition of a bright loop symbol that is green. The logo that is new numerous developers (so what does the symbol mean?!) and received evaluations to Airbnb’s logo design.

That which we like: We’ve gotta say it: absolutely nothing.

That which we don’t: This redesign seems misguided — why add a sign and exactly what does it suggest? The gradient when you look at the sign additionally feels as though a poorly thought-out option. This logo shows it doesn’t work for every company while gradients have become trendy because of companies like Tinder and Instagram.

9. Toyota

In the same way Audi eliminated the 3D chrome effect with its logo design redesign year that is last Toyota stated goodbye to its shiny icon. The slimmer design presents a typeface that is black a bold red square across the brand’s sized-down icon.

Everything we like: The symbol-in-container design is a welcome upgrade, working both by itself plus in the complete logo design. The redesign has hierarchy that is better visual the last logo due to the fact attention is interested in the organization name first after which the icon.

That which we don’t: We’re all for easy vehicle logos, however the brand new design seems a little bland. It is beneficial to view it when you look at the context of adverts, combined with the motto “Let’s go places” for more excitement.

10. Scotiabank

An additional move toward logo simplification, Scotiabank eliminated the world expression from the logo making discreet wordmark updates. As the world nevertheless exists as an appartment sign in advertising materials, it is a departure through the look that is classic.

Everything we like: the newest typeface is bolder and slightly elongated, making it simpler to read through. The brand new uppercase “S” and lowercase “t” are standout figures.

That which we don’t: this logo was given by the globe design more personality — why take it off? The expression nevertheless exists within the company’s advertisements as well as on its social stations, nonetheless it feels as though the lender could’ve found an approach to ensure that is stays when you look at the logo design.

And that is a wrap on logo design redesigns of 2019 to date! desire more? Have a look at our rebrand roundups from 2017 and 2018.

Erin could be the Content Lead at Looka. She really loves coming-of-age novels, snacks, and checking out brand new metropolitan areas. Follow her on Twitter @erinletson.

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